About

Everline makes elevated everyday knitwear. The soft ribbed knit, the wide-leg set that actually drapes, the cardigan you reach for without thinking about it.

We are a small shop and we buy rather than manufacture, which means we can afford to be picky. Every piece here earned its place by being something we would wear ourselves, in colours that work together, at prices that do not require a flinch.

Why we publish measurements

Fit causes about half of all clothing returns, and most of that is avoidable. So every product page on this site lists the real garment measurements for each size, taken flat. If a piece runs generous, we say so. If it is cut short, or the size run ends sooner than we would like, we say that too — on the product page, before you buy, rather than leaving you to find out.

About the photography — please read this one

The first image on every product page is generated, not photographed. We want to be completely plain about that, because it is the kind of thing a shop usually buries.

Here is exactly how it works. The two people you see across this site are not real. They were generated, and we would rather do that than licence a stranger's face to sell knitwear. To make a product image, we take the manufacturer's own photograph of the actual garment and use it as the reference — the colour, the knit, the collar, the length, the sleeve are all copied from that real photo onto the model. It is the real garment, worn by a person who does not exist.

The manufacturer's original photograph is still there. We have not deleted it. Scroll the images on any product page and you will find it — usually the second one. If the generated image and the real photograph ever disagree, believe the real photograph, and please tell us so we can fix it.

What is not generated: the measurements. Every number in every size table came from the garment. Where a supplier's own figures look wrong or contradict themselves, we say so on the page rather than passing them on quietly. That is the part of this shop we ask you to trust, and it is the part we have not automated.

What we actually care about

That the thing fits. Guessing is how you end up returning something, and a return is a bad day for both of us. Measure a piece you already own, compare it to the numbers on the page, and email us if you are stuck. We would rather answer a question than process a refund.